Winspiration
| A loaf by any other name | All the dough you need | Always in good taste | Bake |
| Baked to a | Baked in the traditional way | Baked to perfection | Baked for great taste |
| Banquet | Batches | Beautiful baking | Best flours of my life |
| Better bakes | Biscuit | Bite | Bread |
| Bready steady go | Breakfast | Bred to be better | Brown |
| Browned off with | Bun | Butter | Butty |
| Cake | Cakes make | Can be buttered but not bettered | Chef's special |
| Chocolate | Complements | Cookery | Cookie |
| Corn | Cottage | Crisp | Crispy outers |
| Crumb | Crumbs | Crunch | Crunchy |
| Crust how you like it | Crust | Crusty | Crusty fellow but kind hearted |
| Cuisine | Culinary | Cut above the rest | Delicacies |
| Delicious slices | Digestive | Dinner | Domestic science |
| Don't mill about, buy .....flour | Dough | Dunk | Easy to use |
| Etiquette | Everyone loaves a winner | Fairy cakes | Family favourites |
| Fancy | Favourite breadwinner | Fibre rich | Filling |
| Finest ingredients | Flexible | Flour | For your favourite filling |
| Freezer | Fresh | Fruity favourite | Gastronomic |
| Go with the grain | Go-between | Goodness | Gourmet |
| Grain | Grains of | Gran used to make | Granary |
| Half baked prices | Highest quality | Hungry uprising | Knead |
| Lean cuisine | Light and tasty | Light(er) | Like gran used to make |
| Loaf | Loafers love | Loaves | Low fat |
| Lunch | Make the Swiss roll over | Makes baking pleasure | Makes super sarnies |
| Melts in the mouth | Microwaves | Mixing | Moist texture |
| Natural | Never bake mistakes | No half baked ideas | Nothing tops it except butter |
| Nutritious | Oven fresh | Oven ready meals | Oven to table |
| Oven | Packet | Pastry | Perfect pastry |
| Piece of cake | Plain | Puts the cherry on the cake | Raised to perfection |
| Rise to the occasion | Rise | Rise to the occasion | Risen to greatness |
| Rolls onto the table | Round | Sandwich | Scrumptious inners |
| Self raising | Slice of the good life | Slice | Sliced |
| Smart cookie | Sponge | Stick it to the French | Sun rises in the yeast |
| Sun-filled | Supper | Take the ache out of bake | Takes the biscuit |
| Tasty | Tea | The way I was bread | Thoroughbread winners |
| To the last crumb | Toast | Toast of the town | Upper crust |
| Use dough wisely | Use your loaf | Variety is the slice of life | What everyone kneads |
| Wheat | Wheat up my street | Wheat a treat | Wheaty |
| When it comes to the crunch | White | Whole meal in itself | Wholesome |
| Worth its weight in gold | Wrapper |
| Bake / Take | Beginners / winners |
| Bite/ Delight / Light / White | Boast / Toast / Most |
| Bread / Bred / Instead / Fred / bed / shed / fed / spread / ahead / said / read / sled / shred / wed / head / led / thread | Brown / Frown / Town |
| Cake / Take / Make / Wake / Bake / Fake / Sake / Shake / Steak / Break / Lake / Flake / Snake / Rake / Brake / Quake / Stake / Awake | Crunch / munch |
| Deal / Wholemeal | Dinner / Thinner / Winner |
| Endeavour / Light as a feather | Flan / Plan |
| Health / Meal in itself / Wealth | Knead / Speed / Feed |
| Fluffy / Puffy / Can't get enough'y | Nice / Slice / Twice |
| Roll / casserole / parole / goal / whole / stroll / role / hole / whole / dole / pole / sole / soul / stole / coal / bowl / poll / toll / scroll | Self raising / Everyone Praising |
| Slices / Prices / Crisis | Tasty / toasty |
| I always buy Mr Kipling cherry bakewells from the co-op because ... |
| Tasty ingredients, temptingly wrapped, 'exceedingly good', is very apt |
| His cherryished recipes beyond compare, are served at Co-op with loving care |
| Take five Bakewells, add Co-op price, the end result is exceedingly nice |
| French Glace Cherries are the perfect ingredient because… |
| Inside, outside, or in a cluster, their colour and taste give added lustre |
| They're tasty, tempting, plump and bright, every caring cook's delight |
| Naturally succulent, their repertoire vast, the proof's in my pantry - if you're fast |
| These little 'gems' can 'crown' a cake, sweet, juicy, delicious, whatever you bake |
| Superb as ingredient, fantastic as topping, French cherries come first in my Somerfield shopping |
| To me, the Allinson Flour range means… |
| The finest flour, milled to perfection, without any doubt, the connoisseur's selection |
| Nothing added, nothing removed, Nature's best cannot be improved |
| The greatest British baking tradition - for quality, value and nutrition |
| Allinsons perfect it, connoisseurs select it, merry millers make it, clever cooks bake it, results justify it - I buy it |
| That I have at my fingertips a choice of the finest milled quality flours for all my baking requirements |
| Quality a century in the making, ensuring success in my everyday baking |
| Quality, taste, healthy nutrition, these have always been Allinson's tradition |
| Like Granny said, "To sow the seeds for perfect baking, you must have Allinsons in the making." |
| Wholesome, tempting treats to eat, traditional quality none can beat, natural goodness, taste sublime that 'proves' successful every time |
| Allinson Flour makes the tastiest bread and cakes because... |
| Even a beginner can bake a winner |
| It makes baking a pleasure, with time left for leisure |
| Crumbles are just like homemade because... |
| Childhood memories come back to me of homemade cookies on Granny's knee |
| I like eating Hovis because... |
| For party snacks it is ready and willing, to enhance the taste of every filling |
| It’s traditional, wholesome, tasty fare with that extra ingredient -Hovis care |
| Value, taste supreme - Hovis and Budgens, a winning team |
| With wholemeal goodness in every particle, traditional Hovis is the genuine article |
Food