Winspiration
| Active | Aspartame | At the tape | Authentic |
| Balance | Beating the bulge | Be a winning loser | Big |
| Bulge | Cal-horrific | Calories | Change |
| Chubby | Control | Diet | Drop off |
| Falling for | Fat(ty) | Figure wise | Fitness |
| Flab(by) | Healthy | Heavy | Heavyweight |
| Hip | Inch (es) | Inches away | Indulge without bulge |
| Inside left satisfied... Outside left right | Jules | Lean | Lean prices |
| Less | Lesson one.. Less on me | Light (er) | Light at the end of the tunnel |
| Light refreshment | Looks | Losing | Low-Cal |
| Low-fat | Make light of | More of.... Less of me | Ounce |
| Overweight | Petite | Potion... Less wiggle in motion | Pounds |
| Pounds away | Pounds better off | Reduced circumstances | Reduction |
| Regime | Save pounds | Saving (s) | Scale (s) |
| Scale down to size | Scale the heights | Scoff | Shape |
| Shed | Shop for shape | Show the light | Shrink |
| Size | Slender | Slim | Slim chances |
| Slimmers | Spare tyre | Strength | Successful |
| Tip the balance | Trim | Trim your sales | Vigour |
| Waist | Waist away | Waist disposal | Waist not, want not |
| Weigh to lean | Weigh weigh better | Weight | Weight no more |
| Weight and see | Weight off my mind | Well being | Wither |
| Whittle | Wilt | Wilting | Versatile |
| Vim | Vitality |
| Body slim / budget slim | Bulge / indulge |
| Choose / lose | Cost a cinch / lost an inch |
| Enhance / slim chance | Fab / flab |
| Health / wealth | Less fat / tummy flat |
| Light / bite | Light treat / less seat |
| Mum / tum / bum | Pounds in pocket / not on waist |
| Pounds / £s | Sink / shrink / link |
| Size / thighs / wise | Slim down / less frown |
| Slim / trim | Taste / waist / haste |
| Tones / stones | Waist whittled / taste not skittled |
| Weight / great / wait |
| I deserve a new look for 1998 with Weight Watchers from Heinz because… |
| Thanks to Heinz I'm now a winner, every day getting thinner |
| They motorvate this lumpy lassie to gain herself a classy chassis |
| My just desserts for watching weight, look good - with Heinz to 'motor'vate |
| Thirty-something student remodelling career, needs lighter lean body and updated gear |
| Curves have emerged thanks to you, Corsa deserve a respray too |
| Lo Bars are my customers' favourite because… |
| They're our finest collection of low-cal confection |
| British pork is an ideal food for a healthy diet because… |
| British pork is tender, nutritious and protein rich, making versatile meals - only problem - which? |
| Packed with protein and Vitamin B, I feel the difference others see |
| Nutritious, delicious, tender and lean, it tastefully boosts my 'sylph' esteem |
| It's bursting with nutrients, naturally lean, an essential ingredient of healthy cuisine |
| Tasty, low fat and protein packed, my family loves it - and that's a fact |
| Somerfield's Healthy Selection range is nutritious and delicious because ... |
| It plays a part, in protecting your heart |
| Health is life's wealth |
| If tickers could talk, they would sing for this tucker |
| Hand on heart, it puts a smile on my chops |
| It suits those with ahealthy appetite for life |
| It's the heart of a balanced meal |
| Of lean country taste, without the fat of the land |
| There's no wasting, no basting, just excellent tasting |
| Only the fat is removed and the flavour remains |
| It gets to the heart of modern living |
| Just a little grilling reveals all its juicy secrets |
| I want to lift off because… |
| '97 won't be my sell date, when Heinz can help rejuvenate |
| Almost past my sell-by date, I need help to rejuvenate |
| An active granny aim to be, not a doddery OAP |
| Days of auld lang syne, are back with my wolf--whistle waistline |
| Felt overweight and rather fat, now Heinz Weight Watchers are altering that |
| Healthy eating revolution is my slimline resolution - Heinz provides tasty solution |
| I want to keep 'off' the weight and 'on' the narrow |
| I'll never be wealthy, so I 'night as well be healthy |
| I'm keeping fit and looking good, just as everybody should |
| It's the ideal solution, to my resolution |
| Naturally healthy and full of nutrition, when getting fit is my ambition |
| No need for liposuction, I trust Heinz for weight reduction |
| Nutritious, delicious, love every bite - now I've got size 10 in sight |
| Tasty meals, bill of flavour, from my diet I will not waver |
| The size of my thighs, brought tears to my eyes |
| Their superb range of taste sensations, won't upset my 'cal-culations' |
| Whilst shaping my outside right, my inside left's satisfied with every bite |
| Weight Watchers from Heinz and Sainsbury's stores leave you fit and healthy because… |
| Staying healthy is my hobby, I used to look like Mr. Blobby |
| They help this aging lassie, keep her slim chassis |
| They widen your diet but never your waistline |
| With every scoop or slice, I save pounds not once but twice |
| You are then seen to be fit and fit to be seen |
| Even on a slimming date, the range of goodies is still great |
| Heinz from Sainsbury's helps former podgy lassie, restore her slender chassis |
| It lacks the Weight while Watchers look on with Heinz sight |
| Purses feel perky, families feel great, nourishment and energy, without unwelcome weight |
| Recognising the trend to healthy eating, 31 varieties take some beating |
| They are a winning team that are well ahead of their rivals |
| They're delicious, nutritious and low-caloricious |
| They're so tasty and satisfying, there's no room left for other temptations |
| Weight Watchers from Heinz, makes you slim and divine, only Sainsbury's provide |
| You can count the calories without counting the cost |
Food