Winspiration
| All at Sea | All fingers and yums | Angling for | Batter |
| Best tuna'round | Better bite | Bones | Bream with content |
| Can for all seasons | Cast off | Catch | Catch a crab |
| Caught | Cheap | Cod | Cured by smoking |
| Deeply impressive | Eye see / want the best | Fillet | Fins ain't what they used to be |
| Fins | First plaice | Fish for compliments | Fish |
| Fish & chips | Fish fingers | Fishy | Flatfish |
| Food for thought | Fresh(er) | Freshly caught | From the depths of |
| Gills | Good company, freeze for a crowd | Haddock | Hake |
| Haul | Healthy looking scales | Herring | Holy mackerel, Batman cries |
| Hook line & sinker | Hooked on this line | In the pink | In the swim |
| Judgement of salmon | Kippers | Launched a thousand chips | Leap at the chance |
| Leap for the salmon | Light | Luxury | Mackerel |
| More fish, less fuss | Mussel in | Net value | Octopus |
| Oil lot of flakin' going on | On the scales | Once fried.. | Out of its shell |
| Pieces of cod... Passeth all understanding | Pilchards | Plaice | Quick |
| Rainbow's end | Real catch | Roe | Sardines |
| Scaled the heights | Scales | Sea | Sea what's best |
| Serves its porpoise | Shark | Shrimply great | Silly old trout |
| Sink | Skate around | Smoked | Sole contender |
| Sole Dover, Beethoven | Sole | Steak | Su'fish'ient for |
| Swim | Swimmingly | Tartar sauce | The Birds Eye found in the sea |
| They're playing my tuna | Tops from... Depths | Trawl for | Trawler |
| Up the ladder of success | Vinegar | Whale of a ... | Your plaice or mine |
| Beat / treat | Best / John West |
| Bet / net / wet | Born / prawn |
| Bought / caught | Break / steak |
| Catch / match | Caught / sort |
| Cheap / leap | Easy cooking / good looking |
| Economic / Gastronomic | Evoked / smoked |
| Fat / flat | Fine/ line/ sign |
| Finger / linger | Fish / wish / dish / garnish / finish / swish / polish / tarnish / furnish / astonish / Irish / flourish / nourish / British / lavish |
| Hook / look | Kipper / skipper |
| Perfection / selection | Pink / in a wink |
| Sooner / tuna | Thaw / store |
| Tried / fried |
| I buy my fish from Sainsbury's because… |
| It's Sainsbury's 'haul' of fame |
| Princes Mackerel fillets are best because... |
| They provide fast frame-filling feasts |
| I look for Scottish salmon carrying the tartan brand quality mark in Safeway stores because... |
| Where quality's a must, this hallmark I can trust |
| The quality is unquestioned, the value unsurpassed |
| I buy quality approved Scottish salmon in Safeway stores because... |
| Having discovered perfection why risk random selection |
| I like Sainsbury's Alaskan red salmon because… |
| They "played" the "pools" and "landed" a reel catch |
| I look for Scottish Salmon carrying the tartan brand quality mark in Safeway stores because… |
| Where quality's a must, this hallmark I can trust |
| The quality is unquestioned, the value unsurpassed |
| I insist on buying John West products because… |
| Quality products fill the tin, the freshest out since they went in |
| Authentic ingredients, ready to savour - just open up for fresh Scottish flavour |
| The standards never waiver, first for value, first for flavour |
| Scottish fish products from John West, are quite simply the very best |
| John West feeds the hungriest clans, with delicious saucy fish in cans |
| They're delicious, nutritious, conviently canned, at pleasing prices for a quality brand |
| Quality fish - a Scottish tradition - provides a meal with healthy nutrition. |
| A gourmet meal is a guarantee, without going on a spending spree |
| John West's tradition for healthy nutrition, the natural selection when seeking perfection |
| Delicious cold, tasty hot, for flavour and value it's "Scot" the lot |
| Quality approved Scottish Salmon is simply the best because… |
| Tartan on the label means perfection on the table |
| I buy quality approved Scottish Salmon in Safeway stores because… |
| Having discovered perfection why risk random selection |
| Quality approved Scottish Salmon makes Christmas special because… |
| Scottish salmon, the quality fish, makes the perfect Xmas family dish |
| I like to buy my Scottish Trout from M&S because… |
| The thistle on the label, means excellence on the table |
| It’s quality ashored |
| I expect quality, succulence and flavour - it’s Scot the lot! |
| It brings a rainbow in my life |
| Quality, freshness, taste and variety make my choice quite Sporrantaneous |
| It’s guaranteed to be a perfect catch every time |
| Otherwise I know I’d always ‘Roux’ the day |
| Marks & Spencer aye delivers, fish frae Scottish rivers |
| Superior quality tips the scales, other brands just fisherman’s tales |
| There’s nae dout aboot this trout - it’s a real beaut |
| It gets full Marks- as fast food its indisSpencerable |
| I buy the finest Scottish Trout at Sainsbury's because… |
| Superior fish, outstanding taste, kind to pocket, heart and waist |
| Online or in’t’net, Sainsbury’s Scottish Trout is shopper’s best bet |
| For healthy living there’s no doubt, nothing beats Scottish trout |
| What Scotland perfects, Sainsbury’s select |
| Succulent taste, a fish to savour, Sainsbury’s value, Scotland’s flavour |
| Delicious, nutritions, easily cooked, like visits to Scotland - forever hooked. |
| Quality fish - a Scottish tradition, provides a meal with healthy nutrition |
| Every biteful’s delightful |
| If not, the codfather would have my prawns for starters! |
| To be specific it tastes terrific |
| Savoury dish, superbly presented, leaves palates pleased and pockets contented |
| My
favourite way of eating fish fingers is… |
| Crammed
inside a buttered cob, I say "cool", mum says "yob"! |
| Lick
my lips, take a big bite, teatime is really great tonight |
| Around
the campfire with my chums, nothing left but full up tums |
| Input
Birds Eyes greatest digits, program completed, hunger deleted |
| Off
a plate since reaching four, before that mainly off the floor! |
| With
a bite and a swallow, and more to follow |
Food