Winspiration
| Atmosphere | Battery | Beam | Bright |
| Brighten up | Brilliance | Brilliant | Bulb |
| Complement | Dazzle | Dazzling | Dim |
| Exterior | Finishing touch | Flash | Glow |
| Glowing | Illuminate | Illuminating | Interior |
| Lasting | Light | Lighten | Mood |
| Ray | Relaxing | Rose | See |
| Shine | Shining | Switch | Torch |
| Trip the light fantastic | Versatile | Wattever | Your ohm |
| Light / bright / might / right / tight / height / sight / slight / plight / flight / fight / delight / night / fright / bite / mite / ignite / satellite / kite / white / polite / dynamite / unite / spite / write / site / quite | |
| Homebase lighting and Laura Ashley add the finishing touch to home decorating because… |
| Combinations of their style and colour lighten, brighten homes like no other |
| I buy Osram light bulbs because... |
| Its a shining example of watts being saved |
| Their light charges make us beam |
| They're just watts needed when daylight's receded |
| There's no flicker of a doubt they're last to go out |
| They ensure my money 'glows' further |
| They are full of bright ideas |
| You would be left in the dark without them |
| Osram's chosen by all the nation as the leading light in illumination |
| With Osram there's never a dull moment |
| Darkness wanes when Osram reigns |
| In my view, fitting Osram is the best light exercise for you |
| Osram have the light approach |
| Sunlight, starlight, nowt's so bright as Osram light they are cheap and bright to give 'Extralite' |
| Edison's idea was bright, now Osram are the leading light |
| The Osram brilliance leaves other bulbs hanging dimly in the shade |
| When other lamps whimper, flicker and sigh, Osram lamps refuse to die |
| Dim is watt I used to be until Osram enlightened me |
| They've bought to perfection Swan and Edison's invention |
| Always reliable, always bright, a power of vision day or night |
| Shining bright or soft, they reign supreme aloft |
| When put to the test they're the brightest and best |
| For power so bright I have seen the light |
| They are full of bright ideas |
| In the lighting game there's no brighter name |
| You get a good sight more than those you've had before |
| The quality of British bulbs shines clear ahead |
| Sufficient light means efficient sight |
| They're a shining example of British technology |
| Made to last, priced just right, they brighten Britain every night |
| Their longer lasting illumination makes them No 1 throughout the nation |
| Their superiority shines brighter and casts shadows over their rivals |
| Clearly streets ahead, others don't come up to scratch |
| They have a brilliant flare for keeping obscure brands in the dark |
| When the switch is flicked, they have the opposition licked |
| They use the light of their own experience to outshine all competition |
| On reflection, they're perfection |
| They are leading lights in the corridors of power |
| Their peerless performance, perpetually bright, makes them leaders of the lamp elite |
| Their name in lights has reached great heights |
| They are a shining example of light engineering |
| Blazing a trail, outshining the rest, needs the safest and the best |
| They are a top line design with a superfine shine |
| Light-wise they're streets ahead |
| They made light of any illumination problem |
| When potential is assessed they're currently the best |
| Safety and efficiency are the essential 'elements' of a brighter future |
| Without a shadow of a doubt they're light years ahead |
| They have more power, no matter watt |
| It's so little to pay to turn night into day |
| It ensures that my money 'glows' further |
| They're tops for pockets as well as sockets |
| The outlook's brighter and the bills are lighter |
| Money stretches like elastic when you fit the light fantastic |
| They shine so bright on a moonlit night |
| No-one is left in the dark by their brilliance |
| Their superior criteria make my interior cheerier |
| They give glowing assurance of ongoing endurance |
| Wherever I go I notice the glow |
| When the glowing gets rough the tough keep glowing |
| There's no flicker of doubt, they're the last to go out |
| I
save energy with Osram Deluxe EL bulbs because… |
| 'Bright
sparks' formula for efficiency - 'less C02, more cash for me' |
| As
they glow, they save me dough |
| Bought
lots - stocking up, now when feet touch ground - eyes light up! |
| Brilliant
savings bring glowing acclaim, whilst saving the earth our ultimate
aim |
| By
increasing my energy efficiency, I might also improve my cycling
proficiency! |
| Clearly
made with sparkling precision, optimum optics give economising vision |
| Cycle-ogically
and ecologically – they’re greener, leaner and meaner! |
| Dim
is watt I used to be, until Osram bulbs 'light' ened me |
| Electricity
charges no longer shock me since I've switched to Osram |
| Electricity
consumption is kept at bay, preventing tomorrow's high bills today |
| Energy
saving, works like a dream - white in colour yet totally 'green' |
| Energy
stretches like elastic, when you fit the light fantastic! |
| Every
lamp has more amp |
| Folk
who live in 'green' houses shouldn't 'blow' 'ohms'! |
| For
repeat performance hour after hour - longer Tasting while saving power |
| From
manufacture to ignition, they reduce consumption and emission! |
| Getting
into gear with modern technology, helps brake the damage to ecology |
| Grandchildren
will gain, from my keep-lit campaign |
| How
'on earth' could you create a better 'atmosphere'? |
| I
get my money's worth, without costing the earth! |
| I
made the switch and got it right, less power, more light |
| I
prefer mountin' bikes to mountin' bills |
| I'm
geared towards efficiency, and re-cycling proficiency |
| I'm
greener on both sides of the 'pence' |
| I'm
not too 'dim' to 'spot' their 'light' charges! |
| I've
switched to new technology and seen the light! |
| Increased
efficiency (eighty per cent), plus dazzling performance means money
well spent |
| It's
'filamentary', my deal 'what's on'! |
| It's
environmentally friendly and brightens my OHM with less money |
| Lengthy
life cycle, environment in mind, ensuring savings which none can
outshine |
| Every
lamp has more amp |
| Folk
who live in 'green' houses shouldn't 'blow' 'ohms'! |
| For
repeat performance hour after hour - longer Tasting while saving power |
| From
manufacture to ignition, they reduce consumption and emission! |
| Getting
into gear with modern technology, helps brake the damage to ecology |
| Grandchildren
will gain, from my keep-lit campaign |
| How
'on earth' could you create a better 'atmosphere'? |
| I
get my money's worth, without costing the earth! |
| I
made the switch and got it right, less power, more light |
| I
prefer mountin' bikes to mountin' bills |
| I'm
geared towards efficiency, and re-cycling proficiency |
| I'm
greener on both sides of the 'pence' |
| I'm
not too 'dim' to 'spot' their 'light' charges! |
| I've
switched to new technology and seen the light! |
| Increased
efficiency (eighty per cent), plus dazzling performance means money
well spent |
| It's
'filamentary', my deal 'what's on'! |
| It's
environmentally friendly and brightens my OHM with less money |
| Lengthy
life cycle, environment in mind, ensuring savings which none can
outshine |
| Life-cycle's
longer, savings in sight, conserving resources, the future looks
bright |
| Lightening
up the Osram way, ensures our planet's here to stay |
| Long
life cycle never tyre, last hours - 'wheelie' 'geared' for saving
power |
| Long
life cycles, geared to please, help me ride the energy squeeze! |
| Lower
bills and C02 - Osram, life's brighter with you! |
| They
are geared up to chain reaction of helping environment, lightening
bills |
| They
are the best insurance to promote economic endurance |
| They
are the leading lights in the corridors of power! |
| They
give de'light'ful illumination, with brilliant conservation |
| They
glow, glow, glow for a lot less dough |
| They
help keep household bills compact - and the ozone layer intact |
| They
keep bright on the end of the 'lode' |
| They
let me see my home in a whole new light |
| They
put emissions into remission during their long life cycle |
| They
slow current ecological thinking, can be applied in the 'ohm'! |
| They
win - amps down! |
| They're
a link in the chain, in my 'Go Green' campaign |
| They're
the cool way to cut costs - and without 'changing gear' |
| This
money saving ecological buyline, helps protect a 'punctured' skyline |
| This
reluctant energy bill payer, protects his pocket and the ozone layer |
| Two
forty volts, fifty cycles per sec... undoubtedly cost less, by heck! |
| When
lower bills speed around, my feet would hardly touch the ground |
| When
power bills are lighter, the future's much brighter |
| Whilst
committed to halting greenhouse crisis, pleasant shocks come from
lower prices |
| Without
atmospheric meddling, they're the most efficient anyone's pedalling |
| Without
Osram my bills are severe, with them I help the atmosphere |
| My
bright idea for spring at BHS is… |
| Child
safety buttons on standard plugs, when depressed release plug normal
way |
| A
child's night light fitted with a slow gradual dimmer switch |
| A
joint promotion with neighbourhood watch to discount exterior
low-consumption lighting |
| Clear
glass domestic fuses |
| Colour
code inside letters of plugs same as wiring, to avoid mistakes |
| Inside
plugs, print an appropriate coloured path leading to each terminal |
| Open
one evening monthly for disabled and wheelchair users |
| See
through plug fuses similar to car fuses for easier checking |
| Small
peg clips on the terminals instead of screws |
| To
have colour coded connectors inside plugs |
| To
sell self-adhesive easy pull rings for attachment to existing plugs |
| BHS
is the perfect place for lighting because… |
| It's
the greatest glow on earth! |
| In
the lighting game, there's no brighter name |
| It's
switched on to providing just watt OHMS need? |
| Now
I've switched over to B.H.S. I'm in my element! |
| They
have variety for your socket, without a shock to our pocket |
| They
turn me on at a price that doesn't shock |
| Mazda
Softglow lights are brilliant because… |
| 'Element'ary
my dear 'Watt'son subtle ambience? Mazda has ‘Volt’ it takes |
| 'Softly,
Softly' is the way, for hardly any cash outlay |
| A
hint of colour bathes each room, enhancing decor, banishing gloom |
| A
soft white light coloured right, turns twilight into cosy night |
| A
subtle introduction - a soft touch sheer seduction |
| A
subtle lighting combination soothes stress and means relaxation |
| All
sweetness and light, they have a soft spot for the night |
| Apple,
apricot, rose coloured light, Mazda makes the dullest room bright |
| Apricot
Rose and Apple white, create ingenious shades of difference at night |
| Apricot,
Apple or Rosy, they make my rooms comfy and cosy |
| Apricot,
apple, roses in bloom, scatter the gloom in every room |
| Atmosphere
is changed without a hitch, easily done by flicking a switch |
| Befitting
the God of Light, they transform mundane interiors with Heavenly
ambience |
| Bought
Mazda lights, I feel elated, the neighbours think I've decorated |
| Bulbs
'planted' in my room, produce a lovely 'bloom' |
| Choosing
Apricot, Rose or Apple White enriches rooms with Softglow light |
| Clever
colour creates cosy comfort |
| Colour
schemes complimented, mood just right - unique results thanks to
Softglow |
| Colours
are calming, shades are neat, without Mazda no room is complete |
| Conversations
blossom and friendships flower, even Cupid uses Mazda's 'atmospheric'
power |
| Decor
complete with a Softglow effect, pastel power is simply perfect |
| Different
shades of pastel white, show different rooms in a different light |
| Dreamy
colours and softer feel, gives my rooms a luxurious appeal |
| Each
performs separate duty, adds shades of difference with spotlight on
beauty |
| Even
Swan and Edison would agree, Softglow improves their pedigree |
| Every-one
has a soft spot for the way they conduct themselves |
| For
"Highlighting" your chosen decor - Mazda takes the
"limelight" |
| For
a cost so nominal, the results are magical |
| For
a home that's softly bright, switch to Mazda Softglow lights |
| For
a softer touch of style, Mazda's sure to beguile |
| For
arousing desire - they beat a coal fire |
| For
atmosphere beyond compare, gives furnishings a touch of flair |
| For
ceiling, lamp or spot, they so 'amp'ly display watt's what! |
| For
colour and style, they win by a mile |
| For
homes that are bright and beautiful, Softglow lighting is most
suitable |
| For
that romantic dinner for two, Mazda gives a matchless hue |
| Gently
glowing, subtly hued, they soften the decor and mellow the mood |
| Glowing
softly upon my wife, together harmoniously the light of my life |
| I
can redecorate a room for the price of a Mazda bulb |
| I
sat here in the gloom, 'till Mazda lights brightened up my room |
| I'm
a renowned decorating sensation but without Softglow I'd lose my
reputation |
| If
you care, switch on the subtle and switch off the glare |
| If
you want your rooms warm and romantic, buy the light fantastic |
| If
you're after setting scenes, Softglow lights outshine has-beens |
| Instead
of lighting bright and drastic, let Mazda trip the light fantastic |
| It's
hard to see how romance could survive without them |
| It's
the greatest glow on earth |
| It's
the warm glow watt brightens our lives and ohms |
| It's
watt to choose at ohm for a brighter shade of pale |
| JF
lighting sets the mood for love - switch on |
| Just
touch and glow and we're lovers in the moonlight |
| Kindness
shows where Mazda goes for Mazda glows so gently |
| Make
your home superbright by switching on a Mazda light |
| Mazda
at Texas till, means softer glow and lower bill |
| Mazda
bulbs life up my Light Apricot, Apple or Rose - All White |
| Mazda
colours with beauty combine, ensuring lights which none can outshine |
| Mazda
genius always bright puts things in a different light |
| Mazda
illuminate each room to perfection, packing a superbly soft glowing
selection |
| Mazda
minds perfect them, perfectionist select them |
| Mazda
Softglow - muted and soft, ideal in palace, semi or croft |
| Mazda
Softglow are the modern genie of the lamp |
| Mazda
Softglow's bring a difference that shows |
| My
rooms come to life with your Softglow device |
| My
wrinkles won't show when under their glow |
| New,
soft colours now enhance - a subtle scene set for romance |
| No
fancy gimmicks, just a sensitive infusion of softness, colour and
warmth |
| No
need for Rose tinted specs, Mazda excels at special effects |
| Not
only do they banish gloom, but touch with magic, every room |
| Out
of the darkness, into the light, Mazda gets the mood right |
| Outshining
the rest, you will have a soft spot for the best |
| Painting
your home in subtle light, gives a Mazdapiece of sheer delight |
| Relaxing
in Softglow's light, puts all my cares and woes to flight |
| Romantic
nights with 'er indoors' with no bright beams to spotlight chores |
| Romantically,
candles can't hold a torch to them |
| Rose,
apple, apricot too.... A Softglow beam's just B-right for you |
| Sleeping
baby, sparkling wine, excellent food, Mazda completes the romantic
mood |
| Soft
and gentle, colourfully light, Mazda at Texas light up my life |
| Soft
on colour but always bright, watt better form of man-made light |
| Softglow
'reflect' a flair for fashion that 'colours' our creative passion |
| Softglow
- you glow - feel right - soft light |
| Softglow
brightens up the gloom, it makes a home in every room |
| Softglow
gives a colourful hue as Mazda brilliance comes shining through |
| Softglow's
shine stands supreme setting softer styles to any scheme |
| Softglow's
warm, Softglow's bright and Softglow's create the mood just right |
| Softly
glowing throughout the night and they need not be all white |
| Softly,
softly the Softglow collection reflect my style and taste to
perfection |
| Sophisticated,
smooth, soft and serene, they're subtly stylish, sensed but not seen |
| Subtle
highlights, soft-style glows are secrets only Mazda knows |
| Subtle
hues and gentle glow, set the scene and spoil the show |
| Such
a romantic electrical innovation, not long ago was just imagination |
| Switch
them on, dispel the gloom, bring instant comfort to every room |
| Switching
to Softglow is nominal, but the result is phenomenal |
| That
certain mood, that special theme, that's Mazda's Softglow colour
scheme |
| The
cost is nominal, yet the effect - phenomenal! |
| The
glow they impart is 'state of the art" |
| The
light with a warm tone, that makes a house a home |
| The
magical aura from Softglow seems to stylishly transform all colour
schemes |
| The
mood malting magic of Softglow lights enhances colours with softer
whites |
| The
soft coloured tone creates a warmth in your home |
| Their
colour co-ordinated, warm atmosphere, makes a lovely change from pearl
or |
| Their
hues sublime, and quality superior, transform interior design into
designer interior! |
| Their
muted tones and softness team - to enhance any colour scheme |
| Their
pastel colours shining bright, bring summers warmth to winter nights |
| Their
pastel diffusion permits a profusion of creative illusion |
| Their
pastel shades leave other bulbs in the dark ages |
| Their
soft, restful tones, give style and flair to homes |
| Their
subtle pastel shades beguile, enhancing decor, adding style |
| Their
subtle illumination enhances your decoration |
| Their
subtle magic can turn on the dullest of husbands |
| Their
subtle shades don't just enhance, they create a perfect ambience |
| Their
subtle tones enhance the theme of whatever colour scheme |
| Their
warming tones make loving homes |
| Their
warmth invites, their mood excites - Mazda always de-lights |
| They
add a little bit of chic and a shade of mystique |
| They
add a touch that says welcome home |
| They
add colour to life, blotting out the strife |
| They
are "CURRENT"LY the best, H"OHM"ES, "ELEMET'ARY
my dear "WATT"SON |
| They
are the 'Bulbs' that make a home 'Blossom' |
| They
are the ultimate in the soft furnishings without a shadow of doubt |
| They
are watt my ohm needs, to switch on the style |
| They
boldly glow like no bulb has shone before |
| They
colour the moods of all cool dudes! |
| They
create something very rare, a restful room, without the glare |
| They
create style and class, with just filaments and glass |
| They
create the perfect "Room with a hue" |
| They
create warm tones and harmonious homes |
| They
enable you to proudly show furnishings off with a softer glow |
| They
enhance your decor at the flick of a switch |
| They
fill my home with gentle light, so soft, yet bright |
| They
flatter where it matters |
| They
give depth to your decor and bring colour to your chic |
| They
glow where others have never shone before |
| They
illuminate your home and enhance your decor with warmth and colour |
| They
let everyone have a room with a hue! |
| They
light up my home with style and value for money |
| They
light without glare - a romantic affair |
| They
lighten our nights and brighten our future |
| They
make a big change to a room with only small change |
| They
make for soft landings - and bedrooms and living rooms.... |
| They
needn't dazzle in your daze, but could in your nights |
| They
outshine the rest by highlighting the best |
| They
provide superior lighting for the standard lamp |
| They
put a touch of colour into your life |
| They
put all others in the shade |
| They
softly illuminate the pants that no other light can reach |
| They
spotlight beauty without punting colours in the shade |
| They
turn me on at a price that doesn't shock |
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