Winspiration
ADVERTISING SLOGANS - ROYAL CROWN COLA
| 1939 | Royal Crown is Tops in Taste |
| 1941 | Best by taste test |
| 1956 | Better Taste Calls for RC! |
| 1959 | RC - the fresher refresher |
| 1962 | Royal Crown is made fresher to taste fresher |
| 1963 | Go fresher with RC: "Overnight - Americas Number One" |
| 1964 | Go fresher - Go RC! |
| 1965 | Who's drinking all that Diet Rite - America's No. 1 Low Calorie Soda - Everybody! |
| 1967 | Escape - Come on over to RC Cola the one with the mad, mad taste |
| 1967 | Diet Rite tastes so good... even non-dieters drink it |
| 1970 | We cool off hot towns |
| 1972 | The one you loved is back |
| 1974 | RC - its just right for you |
| 1975 | Me and my RC |
| 1975 | No, No, Yes, Yes |
| 1977 | Say yes to Diet Rite Cola: One big delicious Yes! |
| 1980 | Here's to fun |
| 1981 | Taste the one that won |
| 1984 | Cola lovin' woman, Cola lovin' man |
| 1984 | Everybody's Gotta Diet Rite |
| 1985 | Some people go out of their way for the taste of RC |
| 1988 | Decide for yourself |
| 1989 | New look, same great taste |
| 1990 | Take the RC Challenge |
| 1994 | Shake things up |
| 1998 | Be Free, Drink RC |